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Although Tinder is often stereotyped as a sex app or a hook-up app, research suggests there is little difference between the motivations for using online dating websites versus using Tinder.

Because Tinder is based primarily on pictures with limited substantial information about a person, it is often assumed that Tinder users focus solely on the appearance of their potential match.

While attractiveness is important, users are actually signalling much more than just stereotypical looks. Instead, they use specific visual cues in their profile pictures and keywords in their short bios.

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