Reading Time: 3 minutesJust as the fashion and beauty industries noticed new trends this year, the sexual wellness industry has observed trends this year. People tend to be getting more open when it comes to sexuality these days as people are willing to explore their wild side and try new, interesting ways. Here are the biggest sex trends of 2024:
Advancements In AI
The Pornhub Year in Review has taught us that AI is here to stay in the sex world. Searches for Android grew by 1689% according to the adult film website. Fabian Schmolck says,
“There is so much potential for customisation with the help of AI. It allows us to interpret data and craft individual responses based on sensory feedback, like body temperature and pulse, to fit the user’s needs. For example, future sex toys could recognise whether you are having an orgasm and then learn from your behaviour whether it should increase or decrease the intensity,”
Audio Erotica
With the introduction of audio porn, we have seen a boom in the erotica industry. Popular apps like Quinn and Dipsea are leading the way in audio erotica much to women’s delight. The trend showcases scripted scenarios with voice actors or creator-generated scenes using role-play and fantasy. These are paired with sexy voices and moaning transporting you into scenarios that you’ve dreamed about.
Outercourse
Penetrative sex is so last year, Outer course is already in people this year and we’re looking forward to consistent orgasms. According to expert Christine Rafe,
“Some definitions of outercourse might say it is specifically genital touch that is non-penetrative, but I like to define outercourse as more of a whole-person experience.
“Where we might have historically called non-penetrative touch ‘foreplay’, this insinuates that non-penetrative activities are less important than penetrative, and follows a linear view that sees penis in vagina penetration as the goal of what sex ‘should’ be, which is only true for reproductive purposes.”
Lube is Coming Back
An abundance of new lube brands hit the market during the pandemic. However, most people seem to have forgotten about that bottle sitting in their drawer. Hadley states that most people both singles and couples realized the advantages of lube during that period. They however need a little more encouragement to get back on track this year.
He says, “We’ve seen a lot more discourse and education about the benefits of lube lately – especially the concept of ‘arousal non-concordance’, and many folks are shedding the taboo that lube “isn’t necessary” and embracing just how much it can enhance pleasure for all.”
Sexual Literacy
Sexual wellness entered the mainstream last year and people have now recognized the importance of a healthy sex life. People are now seeking out sex education as it’s a refreshing shift creating more pleasure, communication and safety. Many sexual wellness brands, educators and businesses have in-person and online courses on a whole host of topics.
Hadley predicts that being sexually literate will become sexy. He asserts, “It’s a pretty well-accepted fact that our high school sex education was more than lacking, leaving most people ill-equipped to navigate sex and pleasure to their full potential.
“In the last five or so years of working in the sexuality space, I’ve noticed a huge change in cultural attitudes towards sex. What used to draw embarrassed looks of shock or horror to the simple question ‘So, what do you do?‘ now receives a much more understanding response.”
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