Today in Underwear News: Kim Kardashian Decides to Grow the Bush Herself

Ladies, gentlemen, and the forever-confused in between, grab your wigs, because Kim Kardashian has now invented the fake bush.

No, not the political kind. The faux-fur panty kind.

That’s right. Over at Skims, the land of smooth curves, soft fabrics, and skin-toned shapewear, someone thought, “You know what this collection needs? A little more… texture.”

And so, on October 14, the internet met the hairy thong—the latest “most daring panty yet” from the billion-dollar shapewear empire.

“Does the Carpet Match the Drapes?”

The Skims team dropped a gloriously vintage 70s-style video asking the age-old question no one really wanted answered in 2025: “Does the carpet match the drapes?”

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A still from the Skims video — yes, this is a real product. Courtesy of Skims.

Within minutes, Instagram users were torn between “WTF” and “Take my money!”

One fan wrote: “Smart way to bring people to your website—have them laughing, then shopping. Genius e-commerce team 👏.”

Another added: “This would be amazing for cancer and alopecia patients ❤️.”

And somewhere deep in the comments, an exhausted user typed what we were all thinking:

“No one asked for this.”

Kim’s Hairy Masterpiece: The Faux-Fur Thong

Let’s break it down:

According to Skims, this panty is “hand-made in a super sheer, stretch mesh, featuring curly and straight faux hair in twelve shade variations.”

Translation: it’s basically a string thong with a Halloween wig glued to it—but make it couture.

The “most daring panty yet.” Courtesy of Skims.

You can pick your Bush color from “Brunette” to “Fiery Red” to “Platinum Blonde.” (Sadly, there’s still no “Kilimanjaro Dust” or “Nairobi Sunset” tone for us melanin enthusiasts.)

The Internet, Predictably, Lost It

The memes came faster than you can say Brazilian wax who?

Some hailed it as a feminist statement: “Finally, the bush is back, baby!”
Others swore it was proof that fashion has gone too far.

Meanwhile, Kim just laughed her way to the bank. On her Instagram stories, she said:

“How funny are these merkins, you guys? It’s insane.”

Yes, Kim. It’s insane. But so was the “nipple bra,” and now it’s sold out.

The Nipple Bra Walked So The Merkin Could Run

If you remember, Skims already divided the internet with their Nipple Bra — complete with raised, realistic nipples — marketed as a confidence tool and a breast cancer awareness fundraiser.

People mocked it… then bought it.
Now? They’re buying hairy underwear for $75 a pop.

You can check out the full collection at skims.com

The red “hair” version is still available (for those with adventurous souls and matching lipstick). Most other shades? Sold out. Because apparently, irony sells.

When Marketing Meets Madness

Let’s be honest: this isn’t just underwear—it’s a masterclass in viral marketing.

Kim knows exactly how to make people laugh, gasp, and buy—all in one scroll.

It’s not about the fake hair (thankfully it’s plastic, not donated from your neighborhood barber). It’s about making you visit the site for a giggle, then leave with three bodysuits and a lounge set you didn’t plan to buy.

As one fan put it perfectly:

“First you laugh, then you add to cart.”

What’s Next, Kim?

At this point, nothing surprises us. If SKIMS drops a “Moisture-Wicking Nipple Beard” next month, we’ll probably cover it here—with photos and a promo code.

But love her or hate her, you’ve got to admit: Kim Kardashian just turned pubic hair into luxury.
And somehow, the world said, “Shut up and take my money.”